Are you aware of how much marketing videos could help your company?
There are many video marketing benefits for small and local businesses. For example, building your brand, increasing conversions, as well as better connecting with your customers. More importantly, as a business owner, are you aware of just how important implementing a video marketing strategy into your current digital marketing plan truly is?
Recent studies show that 88 percent of people would in fact like to see more videos in 2022 from brands (up 3 percent from last year). Both small and local businesses really cannot afford to NOT get involved in this fast-growing marketing trend.
Just to give you a clear picture of just how much your company could grow by using high-quality marketing videos. We have put together a list of the 7 benefits you will receive through a video marketing strategy.
7 Benefits Your Company Will Get From a Video Marketing Strategy
1. Can Help Boost Your Online Rankings
It is important to realize, that the largest search engine in the world, Google, has made it very clear regarding videos on websites. They have stated many times that adding videos to your website can help boost your Google rankings quite a bit. This is also true for the search engines Yahoo and Bing
Adding a marketing video or even an educational video providing some information that addresses common problems your customers may encounter is an excellent idea (hint…hint). Videos of products are great ideas as well.
These types of videos keep website visitors engaged on your page longer, therefore, reducing what is called the bounce rate. This helps gain you a little ranking authority with Google because you are showing them that customers like the information you are providing them.
2. Allows You To Create A Presence On The Worlds 2nd Largest Search Engine
Not only is Google the largest search engine in the world. They also own the second-largest search engine in the world and my dear friends that is YouTube!
That’s Right! YouTube has over 1 billion users that on average watch over 250 million hours of video each and every day (educational videos do really well normally).
As a matter of fact, there is a good chance that some of your potential buyers are watching marketing videos on this very platform daily. Studies show that the majority of YouTube users are looking for “How To Videos”.
It is also believed by many SEO strategy specialists that using YouTube videos on your website pages gives you a boost in the search engines. This is believed to be true by many for the fact that Google owns YouTube and Google loves to see their own tools or platforms being used to help provide a solution to the consumer or online user’s problem.
3. Provides Your Consumers Exactly What They Are Looking For
It is important to realize that studies have shown that 51.7 percent of internet users between the ages of 16 and 64 claim that watching videos, tv shows, and even movies is in fact the entire reason they use the internet.
Combine this along with the 86 percent of people that have already said that they want to see more videos from companies in 2022 it really is a no-brainer. Out of those 86 percent, 36 percent said that they would in fact like to see more educational videos. 14 percent said more product demo videos would be nice to see.
As you can, the stats do not lie. Your consumers are asking for more videos to be implemented into your current marketing strategy. As a result, it is probably in your best interest that you give it to them!
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4. Provides Your Consumers A Better Understanding Of Your Services or Products
Here is a crazy and important statistic for you. Recent studies have shown that website visitors are 64 to 85 percent more likely to purchase a product after watching a product marketing video. This is why it is so important that when implementing a video marketing strategy you explain your product or service to the consumer through your videos.
As a matter of fact, educational or explainer videos give you the opportunity to show the consumer just how your service or product is in fact the answer to their problem. This in return increases your chances of a conversion drastically!
5. Videos Perform Better On Social Media Platforms
Social Media platforms such as Facebook, Instagram, LinkedIn, Twitter and etc. all work off of algorithms that are based on the user’s previous activity. As a result, this makes it very hard for small and local businesses to be discovered by new audiences.
Unless of course, you want to run ads and give Facebook money. This can help boost your brand, but if not set up properly it will most likely cost you hundreds of dollars with no results.
More importantly, studies performed in 2020 revealed that 93 percent of businesses in fact landed new customers by implementing a video marketing strategy in their social media feeds. It is important to realize, that videos are in fact more eye-catching than pictures alone.
As a result, when you have a good marketing video explaining the resolution to the problem, it is almost guaranteed that the audience will stop and interact with the video for at least some amount of time.
This as a result increases your chances of conversion or potential new customers.
6. Video Marketing Increases Conversions
A study was conducted on professional marketers across the world and the results were pretty interesting. As a matter of fact, the results revealed that 68 percent of marketers said that video marketing had a better ROI (Return On Investment) than Google Ads.
Equally important, 49 percent reported that videos did in fact help them engage as well as better connect with their customers. As a result, 52 percent said that videos absolutely helped them build trust with potential consumers.
More importantly, 40 percent of consumers have stated in studies that marketing videos do in fact increase the chances of them buying something on their mobile phone. In the year 2020, 93 percent of businesses reported getting new customers because of a video that they used on one of their social media platforms.
Not that those numbers are impressive enough, but this next statistic really says it all.
Studies show that companies using a video marketing strategy are in fact seeing revenue growth 49 percent faster compared to those companies not using videos. The numbers do not lie, if this does not make it crystal clear that you must start creating High-Quality marketing videos, I do not know what will convince you!
7. Video Marketing Helps Strengthen Your Brand
It is important to realize that watching video provides audio as well as visual stimulation. As a result of the mere activation of both of these areas of the brain. Viewers of the video will automatically develop a natural and stronger affiliation as well as interest in the video content.
This is why video content is so important for small and local businesses. If you really want to build your brand among the local community, the region, or even the entire country, you must first build a solid and trustworthy brand!
Most importantly, the statistics have shown time and time again that creating high-quality and informative marketing videos in fact the best way to achieve this goal.
Conclusion
Hopefully, by now you have a full understanding of just how important it is that you get started Right Away with a video marketing strategy if you have not already done so. Videos have proven to be the best type of content to increase conversions as well as better connect with your brand. So don’t mess around and fall behind your competitors…get started creating some marketing videos Today!
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