Have you been thinking of investing in SEO for small business but are not sure if it is worth it?
If you are a business owner and have been thinking of investing in SEO for small business (Search Engine Optimization) services but are a bit nervous about leaping, do not worry, we are here to help!
In today’s article, we will not only break down the basics of what SEO marketing is exactly. We will also provide you with 8 reasons SEO for small business is more important than ever here in 2023 as well as in the future.
Hopefully, after we are finished here today you will have a true understanding of just how important SEO for small business is as well as full confidence in how much it will truly help your business.
What Is SEO (Search Engine Optimization) ?
To explain, search engine optimization is the process of setting your website up so that its organic visibility will increase for specific search queries performed daily. The ultimate goal of every SEO marketing strategy is to improve as well as increase the quality and quantity of traffic to your website. This as a result hopefully increases your profits as well.
It is important to realize though that a successful SEO for small business strategy requires much more than just implementing some keywords on your website. Furthermore, many factors come into play such as page load speed, high-quality content, mobile-friendliness, and interactivity.
Google has made it very clear that they want site owners to focus on answering the consumer’s questions as well as helping provide solutions to their problems. So the content on your website should be focused on these two areas to perform well in the search engines.
Now that we have discussed briefly what SEO is exactly, let’s now dive into the 8 reasons every small business owner needs to invest in SEO services right away!
8 Reasons You Should Be Looking For A Small Business SEO Company Right Away!
Many small and local business owners feel that a strong online presence is not needed since their clientele is mostly local. While, yes it is very important to have a well-known brand within the local community why as a business owner would you want to stop there?
To explain, we live in a digital world here in 2023, and even if you are a local company you can sell your products online to anyone in the world. In all honesty, it does not matter what industry your business falls under, in today’s digital world it can be advertised as well as provided to anyone you pretty much want to provide it to.
However, in order to offer and provide your services or products to consumers outside of your immediate area, they first are able to find you online, and that all begins with implementing an SEO for small business marketing strategy.
1. Helps With Your Brand Awareness
One of the huge benefits of SEO for small business is that it can help get your brand out there in front of the eyes of the consumer. To explain, once your website reaches the first page in the SERPs for a specific search query your brand will start being seen by many more people than ever before.
Every time your website shows up for that search query the consumers get the opportunity to see your brand. This in return will help them remember you as well as will increase the chances of them clicking on your site.
Not to mention, if you rank well in the search engines it also will help your consumers think of your brand before your competitors. As a result, this will have your company bringing home the monthly share of leads as well as increased profits!
2. Helps You Reach More Consumers Organically
If you are a small business owner the following two statistics I want you to pay very close attention to. First, 53.3 percent of all web traffic is proven to come from organic search. Second, 60 percent of marketers report that their best leads do come from customers engaged through a current SEO for small business strategy.
You might be asking yourself why is it that leads that come from organic traffic convert better than those from other marketing strategies. Well, the answer is very simple.
To explain, the majority of people rely on search engines to provide them with answers to questions that they have, as well as, solutions to problems that they are currently facing.
If your On-page SEO strategy has been implemented properly and if you provide the consumer with the type of content that answers their questions, as well as, provides them with a solution to their problems. You will not only rank higher in the search engines, but you will also have built consumer trust for providing the proper type of information which usually leads to conversions as well.
Now, it is important to realize that ranking on the first page of Google is an absolute necessity to ever be found organically by your consumers. Studies show that by ranking in the number 1 spot your CTR (Click Through Rate) can almost double compared to being ranked in the number two spot.
If you can also get yourself featured in the Local SERP then let’s just say you are doing pretty well and have quite a strong online presence.
3. Forces You To Produce Content That Focus On User Experience
As of 2021, Google announced as well as made very clear that they were going to start prioritizing user experience as one of the key ranking factors. To explain, providing content that your customers will engage with along with your page load speed is more important than ever!
As we mentioned earlier, the absolute most important thing you can do is to provide your consumers with the answers to their questions and solutions to their problems.
In other words, if you prioritize the needs of your consumers first and provide content that meets those needs you stand a much greater chance of higher search engine rankings as well as seeing increased conversions.
4. Forces You To Build A Trustworthy Web Experience For Your Customers
It is very important to realize, just because you are providing the answers to questions as well as solutions to problems on your site does not mean that you are all set and money will begin to flow in.
For example, you can provide the best solution in the world to your consumer but if it takes too long for the page that has the answer to their problem on it to load, the consumer will most likely hit the back button. This as a result will increase what is called your bounce rate and can hurt your SEO score.
Not only could it hurt your SEO for small business score but the customer that tried to click on your site to take a look at your content might decide to scroll past your site in the future when searching for information.
So, by investing in SEO for small business services, you will be forced to provide the proper kind of content the search engines have required in 2023.
5. SEO For Small Business Helps Grow Your Social Media Audience
What many business owners do not realize is that your SEO for small business strategy and your social media management strategy work hand in hand together. If both marketing strategies are properly set up then they will feed off of each other’s strengths and grow together increasing your brand awareness as well as website traffic.
For example, using blog articles as social media posts. Blog articles are a great way to get people to engage with your social media posts as well as increase website traffic.
You may be wondering just how this little strategy is going to increase your online presence. To explain, one of the most important keys to successful SEO for small business strategies is to get your website crawled. The more the search engines see your site getting crawled for specific search terms the more they associate your website with having relevant and informative information. As a result, with time your site will move up in the search engines for those specific keywords.
Now, where social media falls into the mix is the fact that providing good quality content on your social media feed is a must to grow a solid audience. Well, blog articles have proven to be time and time again some of the best types of content to share on social media.
The simple fact is that blog articles see engagement numbers that simple picture posts do not. This is all because blog articles normally provide informative information that the consumer is either interested in or searching for.
Now, all you have to do is to share your blog articles on your social media platforms. As a result, you are now providing your audience with quality and informative content as well as getting your website crawled by having your social media audience click on the blog article link on your social media platforms.
6. Forces You To Stay Up To Date With Trending Topics
One of the most important things as a business owner is to realize that SEO is something that requires constant updates and changes to your SEO for small business marketing strategy. To explain, search engines issue algorithm updates regularly, and as a result of the algorithm updates the SERPs (Search Engine Ranking Positions) often change based on the content on the web pages.
However, that is not all that can force you to update your strategy. You have to also keep an eye out on your competitor’s content as well as online rankings. If you see your competitor starting to dominate the online arena for your specific product, service, or niche, you should reevaluate your current SEO for a small business strategy right away!
7. Very Cost Efficient Compared To Traditional Marketing
A very important thing to understand about SEO for small business is that is something that will benefit your company for many years to come. To explain, if the core processes as well as SEO strategies are implemented properly, the results can stand for years!
If fact, when SEO for small business is performed properly it is proven to be hands down the best long-term marketing solution for a business as well as provides the highest ROI to this very day.
The best part is, compared to traditional marketing strategies like mailers, print ads, and even online ads. When an SEO strategy is set up properly, your company will not only see an increase in profits, but you will also see more money become available in your marketing budget over time.
8. It Is Much Easier To Track Results
Unfortunately, one of the biggest problems with traditional marketing is trying to track your results for setting up a retargeting audience. For example, commercials gauge overall views based on a rating system.
However, SEO for small business is a completely quantifiable marketing strategy. You can use free tools like Google Analytics and Google Search Console to track the traffic coming to your website.
With a Google Analytics account, you will be able to see not only what City, Region, or State that you consumers are coming from. You will also be able to see which pages of your website are getting the most engagement.
You can then take this data and perhaps run a Facebook ad in the areas that are engaging the most with your website for a service or product that you know your consumers are looking for according to your analytics data.
Now, your Google Search Console account is just as important. This account is going to tell what type of search queries are being performed and that are bringing traffic to your website site. It will also tell you the type of links that are linking to your website which is a very important part of your link-building strategy.
Conclusion:
There you have it, if you are a local or small business owner you now have 8 proven reasons why SEO for small business is more important than ever and why you must start investing in it Today!
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