Are you looking for the Best SEO Company To Hire?
If you are a business owner and are thinking of hiring an SEO Company to help improve your online rankings, there are some things you should know first. For example, SEO is unpredictable just like Google’s algorithm.
To explain, algorithms are random updates that the search engine issue from time to time. They are completely unpredictable and can shake up the online rankings. No one outside the creator of the algorithm has any control over when it will update and who it will affect.
More importantly, if you are a business owner thinking about hiring an SEO Company you must understand that so much is happening right now around the world of SEO. As a result, it is extremely important that any SEO Company you hire in 2022 must obtain knowledge in as well as know how to successfully execute the 8 SEO Strategies we provide you with here today!
When interviewing any SEO Company you are thinking of hiring, you must ask them if they know how to successfully execute the following 8 SEO strategies that are crucial to proper Search Engine Optimization in 2022.
If they cannot explain each of these strategies in detail as well as give examples of how they will execute them. It is best to walk away and move on to the next company to interview.
Now, let’s dive into the 8 most important strategies every SEO Company should be practicing in 2022.
8 SEO Strategies Every SEO Company Should Practice In 2022
1. Understanding MUM & How It Will Soon Affect Rankings
Advanced Artificial Intelligence is something that all the search engines and especially Google, the world’s largest search engine have been experimenting with in order to improve the quality of search results.
As a matter of fact, during the Google I/O in 2021, Prabhakar Raghavan made an announcement revealing something big. During the announcement, it was revealed that the New Natural Processing Model MUM is 1,000 times more powerful than BERT which was released in 2019.
In fact, MUM is capable of multitasking. As a result, this enables MUM to analyze video, images as well as text within 75 languages to give users the answers to complex search queries.
To explain exactly what this means, MUM will combine the search query and try to understand many different areas of it. For example, MUM will try and understand the sentiments, the context, the entities, as well as and most importantly the intent of the user. MUM will do this in order to provide answers that are really close to what the user expected.
As a result, it is more important than ever that you provide content on your website that either provides an answer to the consumer’s questions or a solution to the consumer’s problem. If the SEO Company you hire fails to do this you will not see very good search engine ranking results.
2. Professional SEO Services Must Focus On User Search Intent
Google along with all the other search engines has made it very clear that in 2022 content that answers the searcher’s questions or provides a solution to the searcher’s problem will hold ranking authority over those pages that do not.
In other words, if you are a business owner be sure that you are taking the questions that your consumers are asking you every single day and listing them on your website along with the answer to those questions.
It is important to realize, that Google along with the other search engines is only going to get better at understanding when the users are looking for expert advice. As a result, the search engines will rank the content that followed E.A.T guidelines above those that did not follow them.
As a result, companies will need to focus on answering the user’s questions as well as providing solutions to the user’s problems over promoting their brand.
3. Keep A Close Eye On Core Web Vitals
In 2022, user page experience has become more important than ever. As a matter of fact, providing a smooth user experience has become one of the top Google ranking factors in 2022.
Websites that have visitors that visit their page and leave right away will have online rankings that are negatively impacted. Also, having a web page that loads slowly can hurt your online ranking as well.
Most importantly, Google confirmed that Core Web Vitals have been a determinant to rank pages since May of 2021. There are 3 major Core Web Vitals every SEO Company should understand.
- First Input Delay (FID)
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
4. Understanding Optimized Video Importance
You can now optimize videos with two dedicated structure data. The two new dedicated structured data are Seek Markup & Clip Markup. What these two markups do are help videos on your website show up in the search results.
To explain, the Clip Markup manually tells Google about the timestamps in your videos. The Seek Markup performs the same task, it is just an automated way to communicate the same information to Google.
Videos have always been a great digital marketing tool. However, search engines have learned that users watch videos more and more every day. As a result, Google has decided to reward web pages that publish quality videos that provide relevant information.
5. Know The Importance Of Local SEO
Local SEO (Search Engine Optimization) services have always been extremely important for the survival of both small and local businesses. However, Google has indicated a strong push towards highly localized search results.
What does this mean?
Well, this means that your Google My Business Listing, as well as Google Reviews, are more important than ever! It is equally important that you make sure your business listing is listed and optimized on all the proper online directories as well.
As a matter of fact, Google has started focusing on providing better local search results so much that it depends on where you live in the United States as to what search results Google will provide you for your search query.
For example, if you live in the state of Virginia and someone else who lives in Ohio Google used car parts. The odds are you will both receive different search results. Google will now try and find a local company that can provide you with the solution to your problem or answer to your question.
It is extremely important to realize, that Google’s whole intention is to provide the easiest solution as well as the quickest and most accurate answer for the user.
6. Producing Long Form Content Is A Must
Another thing that has been made very clear by Google regarding online rankings is long-form content. Google has said that in order to outrank your competitors you must consistently publish relevant and long-form content on your website.
According to the E.A.T guidelines, website content should be at least 2,000 words or more in order to take the top ranking spots in Google. To put it another way, the more words you can implement on your web pages as well as articles the better chance you have of taking the Top Ranking Spot on Google!
7. Know The Index Now Protocol
The word in the industry by almost every Top SEO Company is that recent reports indicate that Google will in fact be the next search engine to use the IndexNow protocol.
To explain, The IndexNow protocol is an open-source engine used by search engines. The search engines use this protocol in order to discover new content. As a result, when a website is integrated with IndexNow API either updates its content, publishes a new post, or even deletes a post. The API automatically pushes the information into the search engines.
Since Microsoft developed the IndexNow API back in October of 2001. It has been available to use in their search engines for almost a year now. This step is going to be extremely for newly built websites to implement. If the strategy is not implemented it could take several months for you website to be index by the search engines.
8. Focus On Mobile SEO
It is important to realize that mobile device user experience will continue to be a major ranking factor in 2022. As a result, ensuring that the SEO Company you hire understands the true importance of a mobile-friendly website is a must!
To explain, personalizing your website content to fit your consumer’s needs as well as designing it with simplicity is the key to a successful SEO mobile-friendly website.
As a matter of fact, having a mobile-friendly website is so important to Google that they will eventually ignore your desktop version and solely base your online rankings on how the mobile version of your website performs.
So, if the SEO Company that you are thinking of hiring does not automatically explain the importance of you having a mobile-friendly website, it is probably best that you move on to the SEO agencies next on the list that you have lined up to interview.
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