Are you thinking of investing in SEO Services but not sure what they are & how they work?
It is important to realize that investing in Search Engine Optimization Services in the year 2022 should not only be a necessity but should also be a top priority for every business owner.
In fact, SEO is the one true key to a successful digital marketing strategy. Without your company being ranked high up in the search engines in your industry, you are missing out on hundreds if not thousands of potential new customers each and every month!
The urgency and need for business owners to start with a search engine optimization strategy has never been higher than today in 2022. For this reason, we have decided to share with you this article today.
In today’s article, you will learn not only what Search Engine Optimization is. We will also answer the following trending SEO questions for you.
*How Does SEO Work?
*What Services Do SEO Companies Offer?
*How Do I Choose The Best SEO Company?
What Is Search Engine Optimization?
Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of Search Engine results.
To explain, the benefit of search engine optimization is simple. The better visibility your company web pages have in the search results, the better chances your brand has to gain attention and attract prospective as well as existing customers to your business.
More importantly, the true key to getting more website traffic is by integrating content with SEO Services and Social Media Marketing.
How Does SEO Work?
It is important to realize that one of the most important parts of Search Engine Optimization is to truly understand how search engines work.
To explain, search engines such as Google (the world’s largest search engine), Yahoo Bing, DuckDuckGo, plus all the others send out bots to crawl pages on the web looking for information that is relevant as well as will answer the question to the search query or provide a solution to the query.
Next, the search engines index the pages that provide the proper and relevant information so that they can revisit them again in the future for related types of search queries. One extremely important thing to understand about search engines is that they Do Not index websites as a whole. They only index individual pages.
The next step is that the algorithms analyze each page that has been indexed. During this process, the search engines take into account hundreds of rankings factors as well as signals. This process helps the search engines to determine where exactly each page should appear in the search results for each specific search query.
It is important to realize, that with Search Engine Optimization, you have to put the work and time in. It is not as simple as using Adwords. You cannot simply just pay for an ad to rank at the top of the 1st page. Depending on the level of competition in your field, it can in fact take up to 6 months before you start seeing significant SEO results.
What Services Do SEO Companies Offer?
There is one important thing that every business owner who is not currently implementing an SEO strategy needs to understand. That one thing is that 55% of businesses today are in fact investing in Professional SEO Services.
As a result, there is a good chance your competitors are already taking away your monthly leads and profits every single month if you are not practicing search engine optimization.
However, before you just go off and hire any SEO Agency, you first need to make sure that they provide all the services needed to truly optimize your company’s website. Here at Adept Motions, we offer the following SEO Services and you should make sure every SEO Agency that you interview also offers the same.
Search Engine Optimization Services Needed For Full Optimization
1. Keyword Research
This is one of the most important steps to proper search engine optimization. You must first know what your consumers are looking for before you can optimize your website to provide the information they are searching for.
2. On-Page SEO
To explain, On-Page Search Engine Optimization is about setting up each page on your website correctly. As a matter of fact, this involves implementing target keywords for your business throughout each page.
It also takes setting all the header tags correctly so that the robots crawling your pages understand exactly what each page is about.
3. Off-Page SEO
Equally important, Off-Page Search Engine Optimization is the action taken outside of your website to help improve your online rankings in search engines.
As a result, this involves improving both the search engine and user perception of your site’s trustworthiness, authority, popularity as well as relevance to the answer to the question the customer has. As a matter of fact, earning trustworthy backlinks is one of the best Off-Page SEO practices still to this day
4. Technical SEO
Technical Search Engine Optimization focuses on the backend of your website, as well as how the pages on your website are coded. There are many forms of technical SEO but some of the most important are image compression, structured data as well as CSS file optimization.
Each of these is a form of technical SEO that can increase your website’s loading speed. It is extremely important to have a good load time speed for each page. Your pages load time and have a huge impact on its online rankings.
5. FREE SEO Audits
A true SEO Audit will tell you exactly how your website is performing in the search engines as well as notify you about which areas of your website are delaying the growth of your online rankings.
If the SEO Agency you are interviewing to hire cannot break down as well as explain each and every section of your SEO Audit, it is probably best that you move on to the next candidate.
6. Internal & External Linking
Internal linking is a very important SEO strategy. To explain, internal linking is when you link to another page on your website that provides relevant information to a search query. If internal linking is set up properly, numerous pages on your website will get crawled every single time a single page gets crawled.
External linking is when you link to another website from your web page for a popular search query. Yes, linking to other companies relevant to your industry is necessary to properly optimize your website.
7. Proper Header Tag Set Up
It is important to properly implement your Header Tags. To explain, it is important because your header tags tell the search engines exactly what each section of your web page is about. This gives the search engines a better understanding of what type of information you are providing in each section of every page.
When the header tags are properly implemented it will get your website crawled more eventually resulting in higher search engine ranking results.
8. Image Optimization
Image optimization is the process of telling the search engines exactly what each picture is about on your web pages. This is an important step because the bots do not see pictures, they only read codes.
So, it is extremely important that you properly optimize your photos because believe it or not your photos can also rank in the search engines.
9. Schema Markup
Using a Schema Markup is in fact a great way to stand out from your competitors. To explain, a Schema Markup is a form of microdata that once added to a webpage creates an enhanced description of your page to the search engine bots. This is also known as the Rich Snippet.
Schema Markups are becoming more and more important every day as Google along with the other search engines is getting better at determining a wide variety of contexts for the search query.
10. Link Tracking
Link tracking is an important process. To explain, you do not want to have 2 different pages on your website competing against each other for a ranking position in the search engines for the same search query aka anchor text.
This can be very confusing for search engines which can ultimately lead to neither page ever reaching the 1st page of Google rankings.
11. Monthly SEO Reports
Receiving monthly Search Engine Optimization reports is just about as important as all the other SEO Services. It is important for you the client and the business owner to be able to see what kind of results the SEO Agency you have hired is producing.
Do keep in mind though, that SEO is a patient person’s game. It can take up to six months to start seeing significant results. However, in your monthly SEO reports you should be able to see a slight gradual increase in rankings earlier than that.
After six months if you have not started to see pretty significant increases in your online rankings you may want to consider hiring a different SEO company.
12. Proper Title Tag Setup
Having a Proper Title Tag setup will play a huge part in how each page of your website ranks. To explain, your Title Tags tell the search engines exactly what each page of your website is about.
Once the bots see a Title Tag that is relevant to the search query performed it will then crawl that page to see if the information provided on that page is in fact relevant to the search query performed.
If you have the incorrect Title Tags set up you will not rank well in the search engines. This is because the type of information provided on your webpage is not relevant to what your Title Tags indicate the page is about.
13. Blog Articles
Blog articles are probably the best as well as the most important type of SEO Service any Digital Marketing Agency can offer. The entire key to Search Engine Optimization is to get the pages on your website crawled as much as possible.
To explain, the best way to do this is to publish new and relevant high-quality content on a regular basis. However, you simply cannot keep changing all the information on your web pages nor can you provide all the information needed to cover each subject your company is relevant to.
So, the only other way to continue to publish new, fresh, and high-quality content is to write blog articles. Blog articles also allow you to cover subjects in their entirety while also connecting with the consumer by answering all their questions through your articles.
14. Sitemap Setup
To explain, a sitemap is a file where you provide information about the pages, videos, as well as other files on your site, and the relationships between them.
In fact, search engines like Google read this file in order to crawl your site more efficiently. As a matter of fact, a sitemap tells Google which pages and files you think are important on your site. It also provides valuable information about these files.
For example, when the page was last updated as well as any alternate language versions of that page.
15. Breadcrumbs Setup
Breadcrumbs leave a trail on a page that indicates the page’s position in the site hierarchy. It is also important to realize that breadcrumbs may also help users understand and explore your website effectively.
For example, your website visitor can navigate all the way up in the site hierarchy, one level at a time. They can achieve this by starting from the last breadcrumb in the breadcrumb trail.
16. Local Online Directory Setup & Management
Having your company listed on all the major online directories is crucial to your Local SEO Rankings. You need to have all your listings verified and optimized in order to perform well in the local search engines. Google My Business, Yahoo Bing, Yelp, and the Yellow Pages.
17. Google Search Console Setup & Management
Your Google Search Console Account is going to play a major role in the scaling of your Search Engine Optimization strategy.
To explain, your Google Search Engine Console is going to read your website on a daily basis. It will then provide you with information that will allow you to know which parts of your website are functionally properly and which are not.
For example, your Google Search Console will let you know everything from if there are any broken pages on your website to which other sites are linking to your site. It will also allow you to see which keywords your site is getting crawled for as well as which web pages are being viewed the most.
18. Website Maintenance
Proper Website Maintenance has grown to be more important than ever. Now that Google uses page load speed as a major ranking factor, it is important your website is well maintained and fast loading website.
Ensuring that there are no broken links on your site will also be a big ranking factor.
How Do I Choose The Best SEO Company?
There is a really simple solution to this question. You simply pick up the phone and give us a call here at Adept Motions Digital Marketing at (276) 207-9880.
Or, if you have an SEO Company who you are considering hiring, just simply make sure they offer as well as understand each of the Search Engine Optimization Services we have listed here today!
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