Local SEO (Search Engine Optimization) is one of the most effective ways to market your business today. It really allows you to market your product as well as your services. In fact, it helps you market to those consumers in your local area specifically.
Having your local SEO strategy set up correctly can increase your profits drastically. The problem that many business owners have is that they believe that local SEO is the same as standard SEO. I am here to tell you they could not be more wrong.
In today’s article, we will go over the true importance of local SEO as well as some things you can do to improve it.
According to Google, around 46% of all searches have local intent. Google has also announced that they have actually optimized their search engines for this. Let me give you an example of how local search works exactly.
Let’s say someone lives in Abingdon, VA, and they Google HVAC companies near me. The top results Google will produce will be all the HVAC companies that are in their local area. However, if you have not performed the proper steps to set up your local presence, you will miss out.
In fact, even if you are ranked in the top 3 spots for regular search, you will miss out on ranking in the local results. The problem with this is if your competitor is ranked in the local results and you are not. Your competitor will most likely get those new potential customers instead of you.
This is why it is so important for local businesses to practice standards as well as local SEO practices.
6 Ways Local SEO Will Help Your Business
1. Increases Web Traffic
It is important to realize, that your company will most likely be competing with many major businesses in your region. As a result, this will make it harder to rank in the local search engines. However, if the proper business listings for your company are properly optimized your company will rank higher in the Local SERP. This in return will most likely bring you many more leads as well as increase conversion rates.
2. Helps You Link Up With Other Local Businesses
Normally, linking to another business not relevant to your industry does not provide many benefits when it comes to search engines. However, when it comes to ranking locally those rules do not apply at all! In fact, Google the world’s largest search engine actually rewards local businesses that link up to help each other.
For example, if you add a link to a local company that has nothing to do with your industry to your website you will actually gain a little authority in the local search engines. Having the company you link to add a link back to your company’s website will allow everyone to reap the benefits.
Google loves seeing local companies work together. So if you have a good relationship with a local company that is already ranking high in the local search engines, it may be a good idea to reach out to them to try and link up with each other.
3. Ensures You Are Competitive With Other Local Businesses
Let’s say you own an HVAC company, it is absolutely imperative that you show up in the local search engines when someone does a search for HVAC services. For example, when someone Google’s HVAC repair near me if your Google My Business Listing is not verified and optimized but your competitors are. Your competition is going to get that job over you every single time because of their local online rankings.
Now, once you have a well-optimized business listing, your company will be up for consideration every time someone searches for HVAC services in your area. This is where having a well-designed website with good informative information and high-quality content will help those website visitors convert.
4. Helps Reduce Advertisement Cost
It is important to realize that recent studies have revealed that 82 percent of smartphone users conduct “near me” searches on a regular basis. This means if you are ranking high in the local search engines you will not have to spend all that extra money on flyers, postcards, mailers and etc.
By ranking high in the local SERP for your industry your company will always be one of the first companies considered by the person performing the online search. Not to mention, the amount of website traffic you receive will increase drastically as well!
5. Gains Trust With Customers
It is not a big secret, every time the mass majority of people Google something they feel that the top-ranked site is the most trustworthy as well as the best solution to their problems. The most important thing to realize is that this will ring true for your company as well once it reaches one of the Top Ranking positions.
By moving into the Local 3 Pack in the search engines, consumers will automatically trust your company more over those ranked significantly lower.
6. Increases Customer Retention
Local SEO is increasingly becoming a major marketing strategy more many businesses. The reason for this is really simple. If a customer finds your services or business through an online search and has a positive experience, this will increase the chances of them becoming a repeat customer drastically!
Not to mention, this will also increase the chances of them recommending your business or services to others in the area. All business owners no, there is nothing better than receiving referrals and recommendations!
How To Know If Your Company Is Benefiting From Local Rankings
What every local company should strive to achieve, is being found in the local 3 pack. The local 3 pack are the 3 companies Google list first when a consumer searches for a product or service in their area. Just simply take a look at the following picture to see exactly what I am referring to.
Getting your company ranked in these 3 spots has tremendous benefits. In fact, it will not only increase your leads but it can also help increase your online presence.
The first and most important thing you can do to have your company listed in the local SERP is simple. In fact, this is something many companies fail to do. It is crucial that you claim as well as verify your Google My Business Listing.
Google My Business listing is free for all business owners to set up. Unfortunately, many business owners do not know this nor how to properly set it up. The truth is, setting up your listing is so simple there is no excuse to not have it done.
However, simply claiming your listing will not gain you a spot in the local 3 pack. You will need all your business information within your listing. For example, your address, hours of operation, and services offered just to mention a few.
One major key is to ensure that all the information on your listing is 100% accurate. In fact, it must match completely with your website as well as other listings you may have in online directories.
The whole purpose customers search online for businesses is to find a product or service. If fact, if a customer is looking for a specific business, they are most likely looking for an address as well as a contact number. By having your business optimized in the local search engine your company will most likely be one of their choices to view.
Why You Must Optimize Your Local Listing Today!
There are many reasons why you need to get your local listing verified and optimized today. Studies show that 46% of all Google searches are indeed local. Also, 64% of customers use search engines as well as online directories to find local companies.
That sounds pretty insane, doesn’t it? Well, here is the big winner actually. Studies show that 78% of local mobile searches actually result in a purchase. This means if your company is not listed and optimized locally your competitors are taking away your customers as well as profits!
In fact, Google said that 50% of people who performed a local search on their smartphone actually visited a store within a day. Furthermore, the Google algorithm actually not prefers mobile-friendly websites as well as ads.
One of the most important things that I hoped you have learned today is the true importance of local SEO. With all the information I have provided you I hope you now see why you must get started right away if not already doing so.
If you have not started with your local SEO optimization I highly urge you to go online and claim your Google My Business Listing today! Don’t let your competitors take away your customers as well as profits any longer. Especially when you know you provide a better product or service.
Contact Us Today!
If you still are not sure what to do or do not feel comfortable performing these steps on your own. Please feel free to contact us here at Adept Motions right away. You can reach us at (276) 207-9880 or Click Here and set up your FREE Consultation. We will be more than to help.
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