With over 56% of the population having internet access, digital marketing is a must for success. This is especially true for small and local businesses to truly succeed. Email marketing is not only a digital marketing strategy that is extremely successful. In fact, it is also one of the most cost-efficient marketing strategies of today!
The fact is, many small and local businesses simply do not know how to incorporate a successful email marketing strategy. Today we will go over the importance of email marketing in 2020. We will also cover the best tools to use to make it work for you.
As of the year 2019, an estimated 4.33 billion have internet access. In fact, studies have also shown that around 3.93 billion people have an email account. A recent study performed by Radicati has truly proven the importance of email marketing.
Radicati’s study has shown that by the year 2022 there will be 4.25 billion email users. As well as, the majority of these users will maintain an average of 1.86 email accounts. This number may seem odd to you but the fact is, it is not odd for consumers to have more than one email account.
Many consumers use multiple email accounts for various reasons. Some of those reasons could be for social media, to pay bills as well as work or business. Just stop and think about it for a minute.
In today’s digital world, an email account is required to sign up for most things online. This is even true for an online banking account. For these reasons is why the majority of users do in fact have an active email account.
Marketing Emails Are Truly Easy To Design
Creating eye-catching custom emails is actually quite easy. This is especially true when you sign up with a trusted email provider like Constant Contact or Mail Chimp. These are two great providers for small businesses on a tight marketing budget.
With these two email marketing providers, you can send out specials, newsletters, as well as updates regarding your company. In fact, there is much more you can do with these two platforms. I highly suggest checking them out before starting your email marketing campaign.
The fact is, email is one of the best things for all your digital marketing strategies. The reason this is true is that it is literally a direct line of communication to your audience. Let’s take a look at exactly what I am talking about.
Social Media Channels
The majority of email providers like Constant Contact as well as Mail Chimp have social media icons for your email. With these icons, you can create links to all your social media platforms. You can even set up your email campaigns for easy social sharing on these email marketing platforms.
Furthermore, you can even embed your reviews, post as well as social feeds. This will allow your subscribers to connect with you whenever they are online. These tools not only keep your subscribers informed of any updates you may have. It also can help grow your social following drastically.
Excellent For Content Marketing
Using email is a great way to promote your informative blogs as well as collect leads. In fact, studies show that 77% of people actually prefer email for opt-in based advertising. What many people don’t know is that social media platforms are actually a permission-based way to promote your articles as well.
One of the biggest benefits of email marketing is that people have actually given you permission to send them information. This shows that you have already formed a sense of trust with them. It is also true that people who have given your permission to send the specials are more likely to purchase from your company.
However, studies show that you do not want to consistently try to sell your email subscribers something. This can actually cause people to unsubscribe from your email list. Here at Adept Motions, we have found that sending informative blog posts on a regular basis is one of if not the most effective way to convert subscribers into clients or buyers.
Real-Time Update Of Current Events
The problem with social media is that it can be a bit unreliable when promoting live events. In all honesty, it requires you to share a lot of valuable information as well as posts.
However, with email marketing, you can actually create an onboarding sequence of your upcoming events. What I mean by this is that you can actually spend time with your subscribers explaining to them the significance of your events. In fact, you can even embed links in your emails so that they can sign up for your event or add it to their calendars.
Email Marketing Allows You To Learn Your Audience
There are many benefits of email service providers such as Constant Contact and Mail Chimp. One of those biggest benefits is that they do not hold your audience hostage from you What I mean by this is that they indeed collect valuable information from your audience.
This information can then be used to help you learn about your audience. Therefore helping you create success with future campaigns. If fact, you are able to track your most active as well as engaged subscribers. This will help you target the consumers who are most likely to purchase your product or service.
Email marketing has grown drastically over the years and will continue to grow with the years to come. We have gone over a lot in the article but I want to leave you with a recap of the true benefits of email marketing.
- Almost every person that has internet access does indeed have an email address.
- Email is extremely easy to integrate into all your current digital marketing strategies.
- With email marketing, you can build personal relationships with your audience increasing your chances of converting them into a sale.
- Emails allow your audience to remain in control of your relationship with each other. This results in a higher trust level for your audience.
If you have not started your email marketing campaign I highly urge you to considers getting one started today. The benefits truly are amazing and the benefits will only increase as times go on.
If you are not sure how to get started or simply not comfortable running a campaign on your own. Simply Contact Us Today (276) 207-9880.
Or just Click Here to set up your FREE Consultation and we will gladly help you get started increasing your customer engagement as well as leads Right Away!
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