Let’s face it, phone books are a thing of the past. This has forced companies to use online marketing strategies to strengthen their local presence. Online Directories such as your Google My Business Listing are tools that your customers can use to find you. This allows your customers to find where you are located as well as see what type of services or products you offer.
They can do this from the comfort of their home instead of having to drive around town to find you. By making the search easier for your consumers you are increasing the trust level from the beginning.
Today we will be going over the True Importance of your Google My Business Listing and why every local company needs to claim theirs right away!
Google recently reported that 46% of all searches online are people looking for local businesses. However, many local businesses fail to take advantage of their free-to-use Google Business Listing. Yes, I said FREE! We will discuss that though in a future article.
Today we are going to go over the 10 reasons every local business needs to claim their FREE Google Business Listing right away!
1. Allows You To Show Up In Google Map Searches
Studies show that the second largest factor searches take into consideration when searching for a company is the location of the company. Online reviews have been proven to be the number one factor. Studies also show that most consumers use Google Maps. They use it to find the closest local company to them that offers a solution to their problem.
It does not matter if you are searching for an HVAC company or a car dealership. Google Maps will quickly come up with several options. Google will show the results of every local company that offers the services. Furthermore, Google will label them with a red marker beside them.
The beauty is by simply creating a Google My Business Listing and following the verification steps, your company will start to show up in local searches as well. This will allow your customers to see exactly how close you are to their location. It will also increase the chances of them coming to visit your business.
2. Helps You Get Listed In Google’s Local 3 Pack
By creating your Free Google My Business Listing, you will greatly increase your chances of making into the Local 3 Pack. The reason showing up in the local 3 pack is so important is that it not only shows your customers where you are. The local 3 pack is also displayed before the organic rankings. This increases the chances of your company being clicked on tremendously!
Studies have shown that businesses listed in the local 3 pack get an average of 700% more clicks than those businesses not listed there. I think we can both agree, that this many more click is a pretty big deal.
3. Increases Traffic & Sales
Many local businesses suffer from the challenge of maintaining a constant flow of quality website traffic. Furthermore, resulting in a constant struggle to keep a steady flow of foot traffic coming through the doors.
It is a fact that all businesses are going to have their struggles throughout the year. But, creating and verifying your Google My Business listing can really help increase your leads as well as profits.
Google has found that local businesses are 70% more likely to attract customers to their location by showing up in the local search engines.
Google also found that customers who find a company through a company’s Google My Business listing are 50% more likely to make a purchase with that company.
4. Ranks You Higher In Google Search Results
Your Google My Business listing can help you rank higher Google search as well as Map results. The more Google likes your business the higher it will rank you in their search results. The best way to gain that approval from Google is with a well-structured and maintained Google My Business listing.
With quality as well as informative information implemented into your Google My Business listing. You stand an excellent chance of Google choosing to list your company over your competitors who do not have the same.
5. Earn Trust With Your Customers
It is not a big secret that one of the biggest challenges customers face is trusting a company enough to make a purchase. It is your job as a business owner to build that trust with your customer and make their decision easy. One of the best ways to establish that trust is to show your customers you have an actual location.
You ask, how does my showing I have an actual location in Google help build trust with my customers? Well, Google is extremely trusted by consumers all around the world. Furthermore, by having in your Google My Business listing, customers will automatically be more willing to trust you. In fact, studies have shown that companies that show up on Google are 2.7 times more likely to be trusted by the consumer.
6. Reviews Will Boost Your Customer Appeal
Reviews have been and always will be one of the best ways to earn the trust of potential buyers. With your Google My Business listing customers will not only be able to review your company’s information. They will also be able to leave excellent feedback on your company for future potential buyers to take a look at.
You will continue to get those excellent reviews on your business listing as long as you continue to provide informative information. That along with continuing excellent customer service practices and providing quality products or services.
7. Increase Customer Engagement
One of the best things about your Google My Business listing is the number of customer engagement opportunities it provides.
With your business listing, your customers can call you or visit your website with a simple click of a button. That’s not all! They can even set up an appointment with you right then and there.
8. Helps You Stand Out From Your Competitors
Your Google My Business profile will provide important information your customers need in order for them to engage with your business. It also provides a description of your business to help the consumer know if you offer the service or product they are looking for.
With quality pictures, as well as relevant keywords, worked into your business profile it will help you stand out from your competitors. That along with descriptive information that shows the true value of your company.
The benefits that local businesses can gain from their Google My Business profile are only growing each and every day. With Google searches growing every day it really is something all local businesses cannot afford to take advantage of.
So go ahead, create and verify your FREE Google My Business listing today and start reaping all the award-winning benefits it will provide you.
For more information on the best digital marketing strategies. Be sure to read the following related articles.
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