Are You Looking For An SEO Expert Agency But Feel Nervous About Hiring One?
There is no big secret when it comes to SEO agencies. Many business owners have invested thousands of dollars into a Professional SEO agency only to be burned with absolutely no results. This, as a result, makes it very difficult to trust another SEO company.
However, the only problem is that Search Engine Optimization has become more important than ever! That is why today we are going to let you know what to look for to identify a top SEO agency before hiring them. We will also teach you how to separate the best SEO companies from those that really cannot be trusted.
Ask For Client Reviews & Case Studies
One of the most important things you can do is to ask and see proof of results. Ask to see some of the SEO agency’s client’s websites as well as optimization results. You want to focus on seeing results that are trending upward. Ask to see recent results if possible.
However, many SEO companies may not be able to show up-to-date results due to client confidentiality. If this is the case just ask them for results that are around 6 months old. The main thing is that you want to see results that are least younger than a year old.
Ask the SEO agency you are thinking of hiring if they have any clients in the same industry or niche as you. If so, ask if it is possible to see their results. Also, make sure the case study results you see are based on the same primary strategic goal you have in mind.
For example, if you are an HVAC company you may want to focus on the number of leads collected or service calls booked online. As if you are a restaurant or eCommerce store you most likely will want to focus on online orders or online sales.
One major Red Flag you should watch out for when hiring an SEO agency is if the agency only talks about online rankings. If the SEO company you are interviewing to hire only talks about your search engine rankings and not about the importance of creating content that produces conversions or sales. It is not a good idea to hire that company!
Sure, it is great to be ranked in the number 1 spot on Google. But being ranked number 1 is no good if it does not produce conversions. A good SEO agency will be more concerned about creating content that best provides an answer to the consumer’s question or a solution to their problem.
Read One Of Our Client Reviews
Do Not Choose An SEO Agency Based On Lowest Cost
The biggest mistake you can make when hiring an SEO company is to simply hire the company that cost the least amount of money. Purchasing SEO Services is like buying shoes. If you buy a cheap pair of shoes they will start to fall apart just a few months after you buy them.
Hiring an SEO company is exactly the same concept. If you want cheap and shady services that can potentially damage your website’s online rankings for many years to come then go cheap.
As a matter of fact, poor SEO practices could even get you penalized and kicked out of the Google Search Engines. If you want a solid SEO service that will benefit you for many years to come then base your decision on the company’s knowledge as well as previous results, not who offers the cheapest SEO services.
A true and trustworthy SEO agency like us here at Adept Motions will explain to the business owner how the search engines work as well as what to expect from the SEO strategies chosen to be implemented.
This is one of the things we cover in our FREE Consultations as well as the first meeting with any new clients. Here at Adept Motions, we want you the business owner to have full knowledge of every step we take as well as an understanding of what to expect from our search engine optimization strategies.
Beware Of SEO Guarantees
If any of the SEO agencies you are considering hiring begins to guarantee you results on rankings or even guarantees to rank you on the first page in a specific time frame…Walk Away!
There is not a single SEO company that can guarantee to rank you on the first page for any specific words. More importantly, there is absolutely no way any SEO agency can predict how long it will take for any page on your website to rank on the 1st page of Google.
It is simply not possible to do so because all of the Search Engines work based on Algorithms. No one, I mean absolutely no one outside the creator of the Algorithm can predict its results!
So, if you have an SEO company try and sell you guarantees it is very wise to walk away. They already know they will not provide you results but they do not care. In most circumstances, they have a room full of salespersons waiting to sell the same BS to the next company once you drop their services.
Understand Professional SEO Pricing & Value
It is not a big secret, one of the biggest things that stop business owners from investing in Search Engine Optimization is the fact that it can be a bit expensive. Well, at least it can seem to be expensive.
To explain, when considering purchasing SEO services you have to think about the possible ROI opportunities. For example, if you are a Roofing company and you are paying $3,000 per month for SEO services and receiving 10 commercial jobs per month with an average profit of $5,000 per job. You are making one heck of a profit based on your search engine rankings.
All of a sudden paying $3,000 per month for SEO services that are bringing you in an ROI of $47,000 per month does seem too bad, does it?
Now, if you are a restaurant owner, paying $3,000 per month for SEO services will most likely not be worth it. For one, a restaurant’s profit margin is very small. Secondly, it is hard to scale the optimization of a restaurant.
To explain, a person might visit a restaurant based on finding an item that they sell through an online search performed. However, there is no way to know once they have visited the restaurant if they in fact purchased the item they found through an online search.
This as a result makes it basically impossible to figure out the ROI for each item on the menu.
An honest SEO agency is going to base the price on how competitive your industry is, what type of results can be achieved as well as what type of ROI can be expected.
Conclusion
There you have it! You now know what to look for as well as the questions to ask when hiring an SEO agency. If you follow the advice we have provided you today you should be just fine in finding a trustworthy SEO company.
However, if you do not feel like searching around and are ready to get this party started, we can help you with all your Search Engine needs starting Today!
Just simply give us a call at (276) 207-9880 and we will get started Right Away building your company a Strong & Profitable Future!
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