Are You Practicing The Proper Digital Marketing Trends in 2022?
The one thing that is important to realize when it comes to marketing is that marketing trends are constantly changing as well as evolving. As a result, it is truly important to keep up with new technology and hot marketing trends.
We understand, that as a business owner you are extremely busy, and taking the time to monitor and research the best marketing trends just doesn’t seem possible. This is why today we here at Adept Motions are going to provide you with the 12 Best Digital Marketing Trends To Follow in 2022!
6 Best Online Marketing Trends To Follow In 2022
1. Creating Personalized Content For The Consumer
Personalized content is content that is designed to tailor to the consumer and their needs. So, finding out what the consumer is looking for or in need of before creating your content might be a pretty wise move.
Once you have identified the consumer’s problem or needs, just simply create content that provides a solution to their needs or problems with your brand attached to it of course!
Why Is Personalized Content So Effective?
The reason that personalized content marketing trends work so well is that it helps your brand to better connect with your customers. As a matter of fact, a Study By Hubspot found that 74 percent of online consumers said that they get frustrated seeing content that has nothing to do with their interests.
As a result, by creating content that relates to your customer’s needs, you are increasing your chances of conversions drastically. For example, another study performed by Hubspot revealed that personalized CTA’s (Call To Actions) actually received 43 percent more clicks than those without personalized CTA’s.
2. AI (Artificial Intelligence) Conversational Marketing
Conversational marketing might be a term that you are not too familiar with. Well do not worry, you are not alone.
Conversational marketing is the process of when consumers have conversations with companies through chatbots and voice assistants. The Send Message CTA on the social media platform Facebook is one of the most popular forms of conversational marketing trends of today.
The reason that conversational marketing is so important, as well as effective, is really simple, consumers what their questions answered. As a matter of fact, a recent study by IBM found that 70 percent of consumers expect instant answers to their questions.
Most importantly, practicing conversational marketing trends allows you to gain trust with your customers. By communicating with your consumers and answering their questions you are building a solid platform of trust. This not only usually leads to increased sales, but it also increases your chances of getting recommended.
3. Learn New Social Media Trends
It is important to realize, that as of right now, video content and social selling are the 2 biggest trending features on all of the major Social Media Platforms. With the social media platform TikTok growing more and more popular, video content, as well as live streaming, have grown more popular than ever.
Marketing videos have grown extremely popular and have proven to be very effective. As a matter of fact, a recent study revealed that audiovisual content is 40 times more likely to be shared opposed non-audiovisual content. Not to mention, that video has been proven to be the most clicked-on type of content. Studies have even revealed that 80 percent of consumers admit that they would rather watch a video as opposed to reading content before considering making a purchase.
Do not worry, you do not need really expensive equipment to create High-Quality and effective marketing videos. With the right editing tools, you can film a marketing video with your iPhone or Android phone. Or, with the right tools, you can create a video with pictures you have taken of your products or services.
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4. Automation Marketing Trend
For those of you who are not clear what we mean when we say automation marketing it is really pretty simple. Automation marketing is when you use technology to automate your advertising practices. Automated Emails and Social Media post scheduling are two common forms of automation marketing performed on a daily basis.
One of if not the biggest reasons the automation marketing trend is so popular right now is because it saves so much time. With the proper tools integrated across the right platforms, you can create your content and have it automatically distributed across all the platforms of your choice.
Not to mention, that the automation content tools you use gather consumer data which you can in return use for your content marketing strategies.
Mailchimp and Constant Contact are probably two of the best Email Automation platforms. Here at Adept Motions we actually use Constant Contact for our email marketing campaigns. For social media, we recommend SocialPilot, ContentStudio, or Hootsuite!
5. Increase Digital Marketing Practices
While is important to realize that print advertising is still alive and well. It is also important to understand that it does not have the same effect as digital advertising. In all honesty, you can most likely take some of the money you are spending on print advertising and redirect it toward your digital advertising strategy and most likely increase your ROI drastically!
The biggest difference between print advertising and digital advertising is the data collected. With a digital marketing strategy, you can collect data and actually see how the consumer is interacting with your content. Then you can adjust your content to fit the consumer’s needs which will result in higher conversions, a better ROI, as well as a lower ads spend.
The best way to collect this data is to simply connect Google Analytics to your website. If your looking to collect some data for a Social Media Content ad then I suggest setting up an A/B Split Test. This will give you plenty of data to compare.
6. Use Direct Mail
Many marketers claim direct mail marketing is dead and a thing of the past. However, some recent studies conducted suggest otherwise. As a matter of fact, direct mail actually plays an increasingly important part in omnichannel marketing. For example, recent research has found that 70 percent of people engage with a brand online after receiving direct mail from them.
It is important to realize, that postcards have in fact become one of the most effective direct mail formats as of 2021. The key with postcards is that they need to be designed with a short content and do not use an envelope.
As a matter of fact, recent studies have shown that 70 percent of consumers actually value direct mail for its authenticity. Not to mention that on average 56 percent of direct mail remains in homes for more than 28 days. This means people are going to see that postcard repeatedly which in return has a higher chance of engraving your brand’s name and image into their minds.
Conclusion
You now hold the 6 best marketing trends used by top marketers across the world in 2022. Start practicing these marketing trends and you should start seeing an increase in engagement shortly after.
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Always trying to find good ways to market my business. Thanks for the article.
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