Are You Aware of The True Importance of Creating Quality Content?
Consistently creating high-quality content is the true lifeline of any marketing strategy. As a matter of fact, it does not matter if you are creating content to implement as a part of your SEO strategy or if you need social media content creation for your marketing campaign. Implementing the proper content creation strategy is very crucial to the success of the campaign.
Your content creation is so important because you need it to grab people’s attention. For example, producing a high-quality picture that explains exactly what the brand is all about and is eye-catching can actually be used for the “hook” in your marketing strategy.
To give you a better idea of the type of content we are referring to. Take a look at the picture below that we created for one of our clients as well as to see what our content creation services look like. The following picture converted for only 36 cents per conversion and with 5 and above CTR (Click Through Rate) in a recent Facebook Ad.
3 Reasons Why Quality Content Creation Is So Important
There are numerous reasons why producing quality content is so important to your business. But one of the most important reasons is because it can actually help increase conversion rates.
That’s right, producing consistently high-quality content has proven to be able to heavily influence the potential buyer’s decision-making as well as the overall view of a company. Note to mention, that practicing quality content creation services along with a proper keyword research implementation can give you a nice boost in the search engines.
Furthermore, the following are the Top 3 reasons quality content is so important to your business.
1. Producing High-Quality Content Can Influence Potential Buyers
Believe it or not, recent studies show that in fact, 7 out of 10 customers surveyed said that they preferred to learn about a brand or company’s products or services through a blog article as opposed to an ad.
One of the main reasons many customers preferred blog articles is because a blog article is more likely to answer their questions which n return made them feel more comfortable buying the product or service.
2. Consistent Quality Content Helps Improve Your Brand Image
It is important to realize that research shows that customers make most purchases with a company that they feel comfortable with as well as one that they can identify with. More importantly, your first impression is the best opportunity you have to attract a new potential buyer. This is why producing the proper content is so important, you will not get a second chance to make a first impression!
3. Informative & Useful Content Is Considered A Priority
With surveys revealing that 90 percent of customers find custom and informative content useful, as a business owner you really cannot afford to ignore this statistic! As a matter of fact, if your content provides a visual as well as answers the consumer’s question or helps resolve their problem. The chances that the content converts are increased drastically.
In return for providing such informative content for the consumer, you could in fact gain a few brownie points with the search engines!
Top 10 Content Creation Strategies To Practice
There are several different content marketing strategies that you can use and are effective. However today we will list for you the 10 most important content creation strategies to use that will help increase your search engine rankings as well as an online presence.
1. Produce Consistent Informative Blog Articles
If you have not already set up a blog on your website, we highly recommend you get started with that right away!
As we mentioned earlier, studies have shown that content that answers the consumer’s questions or provides a solution to their problem is more likely to gain their trust, therefore, increasing the chances of conversion as well as longtime loyal customers.
2. Perform Keyword Research
One of the first and most important steps to take before you actually start creating content is to perform keyword research. It is important that you first figure out what your consumers are searching for so that you know what type of content you need to create. You can FREE tools like Google Keyword Planner to research the best keywords to focus on.
3. Try Using High-Volume Keyword Rich Content
Once you have a list of keywords that is relevant to your product or services try and focus on making content that is relevant to those keywords. For example, if you own an HVAC company and HVAC repair is a highly searched keyword try and create content highlighting common HVAC problems and provide the solutions to that problem.
4. Focus On Your Content Structure
Yes, it is true that long-form content does perform better but that is only the case if it is laid out properly. For example, no one likes to read a long wall of text. So try and write shorter sentences as well as paragraphs. This will make your text more readable and scannable. Also, do not forget to break your content into keyword-rich subheadings.
5. Focus On Different Types of Content
While blog posts are in fact one of the best content creation strategies of today, you still do not want to put all your eggs into one basket. There are many other content creation strategies that are productive.
For example, Video Marketing Content, Podcasts, Infographics, Social Media Posts, 360 Virtual Tours, Email Marketing…plus more!
6. Include A Compelling Call To Action
Whether it be a Social Media Post, YouTube Video, or a Blog Post, try and use a CTA (Call To Action). CTAs are a great way to provide more informative information to the consumer. They also make it easier for the consumer to purchase the product or service they are looking for.
Some examples of good converting CTA’s are:
- Learn More
- Buy Now
- Sign-Up
- Shop Now & Save 25%
- Get The Latest Tips!
7. Reoptimize & Reuse Existing Content
Updating existing blog posts is a great content marketing strategy. It is important to revisit your blog articles to see if the keywords you have them optimized for are still producing high search volumes.
However, reusing social media posts can also carry a strong punch. Simply do some research on what some of your top-performing social media posts are and then make a few little tweaks to them so that they are relevant to your current message and then post it. It is important to realize, that you do not always have to reinvent the wheel, good quality content will always be good quality content.
8. Pay Attention To Trending Content In Your Niche
Keep an eye out for trending Social Media Posts and Blog Articles relevant to your products or services. If something is trending that means it is a hot topic at the moment and the content you create will most likely convert much better and faster if it is relevant to the trending topic.
9. Use Audience Polls On Social Media
Conduct polls on your social media platforms. Take the keywords you have collected that have high search volumes and conduct polls relevant to those keywords to see what the consumer feels is the best solution to the problem. Then take that information and create content based on the consumer’s answers in the poll showing that your brand does in fact provide the answers that they stated they were looking for.
10. Use Your Analytics Tools
If you do not have your website attached to Google Analytics, stop what you are doing and do that right now!
Learning how to set up Google Analytics is not complicated. In fact, If you have a WordPress Website it is very simple, just download the Google Analytics plugin and follow the directions from there. Both your Google Analytics & Social Media Analytics are very important to the success of your content.
Both analytic tools will show how well your consumers are interacting with your content. You will be able to determine which type of content produces the best engagement. More importantly, you will be able to see for the most part where consumers that are engaging with your content are located. This comes in very handy when you are creating a target audience for an upcoming ad.
Conclusion
If you follow the steps you have learned here today you will be well on your way to producing some High-Quality content. Or, if you feel that you may need help creating some content you can Click HERE to sign up for a FREE Consultation.
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