Are You Aware Of The Types of SEO Services Your Company Needs To Ensure A Strong & Profitable Future?
SEO (Search Engine Optimization) has always been and always will be one of the most important parts of a successful marketing campaign. It is important to realize that there are 228 million searches performed every hour. That equals 5.6 billion searches per day!
More importantly, the majority of those people are either looking for an answer to a question that they have. Or, they are looking for a solution to a problem that they currently face.
Either way, the point is that they are looking for your services or advice to help them find the answer to their question or solution to their problem. The only issue is that they will never find you if your website is not properly optimized to perform well in the search engines.
As a matter of fact, with more and more people stepping away from social media, different types of SEO services have never been more important in order to build a solid foundation for your company’s future.
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4 Types Of SEO Services Every Company & Small Business Needs
Technically, there are several different types of SEO services that can be performed to help build your company a strong online presence. However, all types of SEO services fall under 4 categories, On-Page SEO, Off-Page SEO, Technical SEO, as well as Local SEO.
Today we will go over each of these SEO categories as well as provide you with different important types of SEO services that fall under each category. It is important to realize that if you are not currently practicing the types of SEO services that we mention in this article we highly suggest you get started right away!
1. On-Page SEO
On-Page SEO is probably one of if not the most important type of SEO service that can be provided to a company. The reason that I personally feel this way is that what many people do not realize is that search engines do not index websites as a whole. They only index individual pages.
This means if you really want to build a website that draws a lot of traffic and that converts well you need to first find out what questions people are asking that are relevant to your services or products. Then next concentrate on building website pages relevant to those areas of need.
One of the main reasons On-Page SEO is so important is that it is the process of setting up each page on your website to successfully communicate with the bots that search engines send out when someone performs a search query.
In other words, with On-Page SEO you are telling the bots in the search engines each of your pages is about a specific topic and your services or products provide the best answer or solution to any problems relevant to that topic.
10 Areas On-Page Types Of SEO Services Optimize
1. Content
2. Title Tags
3. Meta Descriptions
4. Keywords
5. Heading Tags
6. Robot Tags
7. Internal Links
8. External Links
9. Images
10. URL Slugs
2. Off-Page SEO
The term Off-Page SEO is the type of SEO services that refers to strategies performed off of your website that help build consumer trust, authority, as well as credibility. As a matter of fact, with these strategies performed properly, you will see an improvement in your organic search rankings.
It is important to realize that all the search engines and especially Google the world’s largest search engine want to know 2 important things regarding your website.
1. How relevant is the type of information on your webpage to the search query the person has performed.
2. If people outside of your industry find your content to be relevant as well as credible.
Social Media, Podcasts, as well as, Youtube videos are great types of Off-Page SEO strategies to practice. Backlinking is one of the most powerful forms of Off-Page SEO.
As a matter of fact, getting other companies relevant to your industry to link to your website is one of the best ways to gain domain authority and increase your online presence drastically.
Different Types Of SEO Services Off-Page Techniques
3. Local SEO
If you are a small local business this is definitely one of the most important types of SEO services that you need. With that being said, do not think you can just simply forget about On-Page & Off-Page types of SEO services and still dominate the local search engines.
Both On-Page and Off-Page SEO practices are still very important but for Local SEO there 2 other areas you want to definitely concentrate on having to business showing up in. Those two areas are the Local Pack and the and Maps Results.
Local 3 Pack
3 Steps You Must Take To Rank In Local 3 Pack & Maps
1. Google My Business Listing: You must optimize and verify your GMB (Google My Business Listing)
2. NAP Consistency: Your NAP (Name, Address & Phone Number) must be 100 percent accurate and the same on all platforms across the web. In other words, whatever information you have on your website must be implemented 100 completely the same way on all social media platforms, online directories, etc.
3. Reviews: Getting reviews helps you build trust in Google’s eyes as well as in the consumers. The more reviews you get the more Google will bump you up in the Local search engines. The best news is that reviews from Google, Facebook, and even the Better Business Bureau will help increase your local online presence.
4. Technical SEO
Technical SEO has become more than important ever in 2022. For example, website page load speed is now a major Google Ranking Factor. Simply put, if your website pages do not load quickly you will receive no ranking authority.
To explain, Technical SEO is one of the types of SEO services that are used to optimize the performance of your website so that the search engines can easily index, crawl, as well as render your website. Not to mention, it also ensures that website visitors have a very pleasant user experience.
It is important to realize, that Technical SEO is an extremely important type of SEO service. As a matter of fact, without technical SEO, it does not matter how much high-quality and informative content you create. Without the proper Technical SEO setup, your website will never be found in any of the search engines leaving all your hard work simply sitting there and going to waste.
To properly implement the type of SEO services considered to be technical SEO you truly need to know what you are doing. If you have tried doing it yourself and feel as if something is not correct do not worry. You can simply click on the button below and Sign Up For A FREE Consultation. We will be more than happy to help you sort things out.
10 Most Important Areas of Technical SEO
1. Website Speed: Does Your Website Load With 2-3 seconds.
2. Website structure and hierarchy: Can website visitors as well as Google find what they are looking for easily.
3. HTTPS security (TLS/SSL certificate): It is very important to have an SSL certificate or TLS certificate on your website. This ensures visitors that they can both view and share your information encrypting it and keeping it safe from hackers. Most hosting providers offer a FREE SSL certificate.
4. XML sitemaps: This is the process of providing the search engines with a secondary option to find your web pages. In other words, it creates a map showing the search engines how to crawl each page.
5. URL structure: This allows visitors to know where they are on your website by looking at the URL.
6. Duplicate content: It is extremely important to ensure that you do not have any duplicate content on your website. If you have duplicate content it will confuse the search engines causing neither page to rank.
7. Mobile friendliness: Is the view and experience of your website from a mobile phone of high quality. This is more important that ever!
8. Crawling and indexation: Are the search engines able to easily access, find, as well as rank your content.
9. Core Web Vitals: Can You Pass Google’s CWV Test. This tests measures interactivity, visual stability, and loading.
10. Structured data (schema markup): This is the process of using structured data that helps the search engines understand the exact meaning of the content on each of your web pages.
Conclusion
You now know the 4 most important types of SEO services that you should already be practicing. If for some reason you are not practicing these types of SEO services I highly recommend getting started ASAP!
If you feel confused, or simply do not have the time to perform the strategies that are required in order to rank well in the search engines just simply give us a call at (276) 207-9880 and we will be more than happy to get you started.
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