Top 4 Keys To Success & Digital Marketing Services Needed For Growth In 2023 & The Future
1. SEO (Search Engine Optimization)
It is important to realize that SEO is so important because it will help your company reach its target audience online. Furthermore, It’s a great way for increasing brand awareness as well as building trust with your consumers. As a matter of fact, SEO can also be a great strategy to use to improve your website’s conversion rates.
The following are 10 ways your company can benefit from a properly set up and managed SEO strategy.
10 Benefits Of Website Search Engine Optimization
- It is a Proven Fact that people Trust organic search results.
- Will keep your company ahead of the competition.
- A properly optimized website provides a better user experience.
- Your company will not have to pay for organic results.
- Helps increase brand awareness.
- Proven to be the best long-term marketing strategy.
- Will bring your company more quality as well as relevant website traffic which will lead to more conversions and higher profits.
- Provides the opportunity for you to build relationships with other business owners.
- It is easy to measure and scale your SEO strategy results.
- Will generate more quality and converting leads for your company.
2. Website Speed & Maintenance
As a business owner, it is important to realize that user experience as well as webpage load speed now is 2 of the Top ranking factors for Google as well as the other search engines. Because of this, it is more crucial than ever that your website is properly maintained and loads quickly. It is also one of the major keys to success for any successful SEO strategy.
Not to mention, with the rise of hackers and phishing scams, cyber security is at its all-time high as a priority and necessity for all business owners.
3. Marketing Videos
Recent studies have revealed that 88 percent of people have reported saying that they would like to see more videos from brands in the year 2023.
Furthermore, current statistics indicate that 82 percent of global internet traffic in 2022 will come from video. As well as the fact that 96 percent of people reported turning to videos to learn more about a product or service.
If you are a small or local business owner one of your keys to success is going to be creating high-quality marketing videos has never been more important to the future growth of your company.
4 .Social Media Marketing
The results of a study revealed in January 2022 showed that adults use Social Media on average 95 minutes per day which is the highest amount of time spent daily on social media to date.
There you go, You now know 4 major Keys To Success for your company in 2023. Let’s now discuss how employee collaboration is going to also play a major role in your company’s success in 2022.
Facebook is still to date the most-used platform by marketers worldwide coming in at 93 percent While Instagram sits in second place coming in at 78 percent. To date there at 10 million active users on Facebook!
As a business owner, these numbers cannot be ignored. It is important to realize, though SEO is proven to be the best long-term marketing strategy for any company. Without a solid Social Media Marketing Strategy, your SEO results will suffer as well!
Do You Know Why Employee Collaboration Is Also One Of The Biggest Keys to Success?
One of the major keys to success is understanding how your employees, managers, and contractors working together have a significant impact on your success.
But, not all companies have a collaborative environment. If you are looking for ways to improve communication throughout your organization, keep reading. Today, Adept Motions Digital Marketing shares a few tips and tricks on how to improve collaboration so that you can run a more efficient business.
6 Employee Collaboration Tips That Are The Keys To Success In 2023
If you are a small or local business owner or even an office manager and you feel that there may be some lack of communication taking place in your work environment, do not worry.
If you follow the 6 steps we have provided for you here today you should start seeing some better results much sooner than later. Not to mention, you are on your way to seeing the true keys to success working for your business.
1. Offer Visual Cues
One of the simplest and most effective ways to communicate is to provide visual guides. This might be something as simple as an infographic with a snapshot of statistics your employees and customers need to know to make informed decisions.
You could also use an online banner maker tool to create imagery to share on your social media or internal communications.
2. Communicate Your Expectations
When your primary goal is a collaborative environment, let your employees know that this is what you expect from them. It can help to appoint a “team manager” that can delegate tasks and ensure that everyone stays on track.
Your team manager will also be responsible for the goal, the setting, monitoring performance, and supporting their subordinates with development and training activities that can further improve their collaboration skills. These tasks are very important to the keys to success for your business.
3. Schedule It
Everybody in every department is busy. However, it can pay to schedule brief meetings each day so that faces and bodies can get together to discuss new or ongoing issues that might slow down or hinder the keys to success for you and your team.
Consider planning a “stand up” meeting, which is a short meeting structure that We Work notes is popular in an agile software development environment. Your meeting should be scheduled at a predictable time each day, and the entire group should be clearly informed of what you expect to get from your time together.
It is important to realize, that communication is hands-down one of if not the most important keys to success that any business owner can practice as well as teach.
4. Utilize Online Communication Tools
Instant messaging programs make it easy for each team member to communicate in real-time without the invasiveness of standing at someone’s desk waiting for an acknowledgment.
Slack is perhaps the most popular and well-known as it allows for three different ways to communicate: channels, private channels, and direct messages.
An open channel is a messaging portal that everyone has access to. A private channel is meant for specific people. Direct messaging is private between two individuals.
5. Encourage Brainstorming Sessions
Brainstorming is a great way to encourage collaboration, especially between teams and team members that don’t typically have an opportunity to work together.
Raybourn Group International explains that brainstorming comes with many benefits, including breaking a monotonous routine.
6. Create Opportunities For “Away-From-Desk” Collaboration
If the pandemic has taught businesses anything it is that you do not have to be tethered to a desk and cubicle to be productive or take advantage of the true keys to success. Use this thinking to move forward with your collaboration and communication efforts by finding opportunities to get your employees together outside of work.
You might, for example, have a company picnic or send random team members out together for a company-sponsored lunch. You could even use part of your building (or even a rooftop garden) as a stress-free zone where groups can get together and bounce ideas off one another in a more relaxed atmosphere.
Conclusion
Although your business is likely separated into groups that perform similar functions, everyone has to communicate and collaborate for your continued success.
From getting information out to the masses using visual cues to creating alternative meeting spaces, the above tips can help you help your employees work together better. It might take some effort, but the payoff is a better business, a more productive office, and a more secure bottom line.
Do you need a website design and maintenance, email marketing campaign, or social media management service?
Contact Us Today at (276) 207-9880.
To Make Sure That You Do Not Miss Out On Our Future Informative Marketing Articles as well as Tips & Specials, Sign Up For Our Email List Below!
Email Subscriber
Be sure to sign up for our email list so that you don't miss out on our Informative Digital Marketing articles as well as our Tips & Specials!
By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact