Why A Digital Marketing Strategy Is So Important During COVID-19

The COVID-19 pandemic has affected every person as well as business in some way.  Unfortunately, it has especially affected those businesses that are not practicing a proper digital marketing strategy.   In fact, many companies have not even started implementing online marketing tactics at all.

In this article, you will learn why it is so important for all companies to start a digital marketing strategy.  I will provide you with information on what needs to be done to succeed in the future.  Furthermore, I will explain why each step is so important to the future success of your company.

 A recent Pew Research Study discovered that 53% of adults in the United States found the internet essential during this pandemic.  In fact, 87% of adults said the internet was extremely important to them during this COVID crisis.

That’s right, over 1/2 of the adults in the U.S. feel that the internet is a must during these times.  What this means is if your company cannot be found online and your competitors can, they are taking money from you daily!

What Can Your Company Do?

One of the first and most important things you can do is to get an informative and creative website up and running.  Now, if you already have a website, contact an internet marketing agency like us Adept Motions, and have an audit performed.  Often times some On-Page SEO can be performed to help boost your online rankings.

Unfortunately, with SEO it takes time.  When I say it takes time, I mean you are looking at a minimum of about 6 months to start seeing boosts in your online ranking positions.  This is even more of a reason to get started today while everyone has slowed down, including your competitors.

Now, there are many things you can do while you are waiting on your website to increase in online rankings.  In fact, the steps you need to take I am about to share with you.  The following steps will help increase your leads and profits as well as brand awareness.

The following steps you are about to learn are critical in achieving a successful digital marketing strategy.  In fact, it is even more critical to start implementing these strategies during this pandemic.

With consumers spending more time online than ever before, there is no better time to collect leads. Furthermore, it is equally important to share informative information with your consumers.  The fact is that 43% of people go online several times a day.  This means your information is more likely to be seen compared to before.

This is why it is so important to start implementing a well-built content marketing strategy.

Create A Content Marketing Strategy

Creating informative content to share with your audience is a great way to gain trust.  With everyone constantly being online during the current COVID crisis there really is no better time to do this.  Right now you stand a much better chance of your audience reading the information you have to offer than ever before.

When creating your content be sure to explain your services or products the best you can.  Also, include the benefits of the services or products you offer.  Don’t forget to throw in some tips on what they can do on their own to fulfill their needs.  Tips are an excellent way to gain their trust.

Once this pandemic passes you will have gained the trust of your target audience.  They will know and understand your product or service as well as how they can benefit from it.  You can simply offer them a special on your product or service offered.  In fact, they will most likely be willing and ready to invest in it.  This is all done by simply gaining their trust through your content offered.

Digital Marketing Strategy Lead Generation

Now that you have created informative content to provide to your audience, it is now time to put that content to use.  Blog articles are a great way to generate leads to turn into customers.  This can all be done by running ads with the informative content you have created.  All you have to do is to add an email opt-in option to the ad for your article.  If you do indeed have some quality content readers will most likely opt in without hesitation.

Once they have opted in, boom, you have just generated a quality lead.  You want to make sure to continue to send useful as well as informative information to your new lead.  Trying to constantly sell something to your new lead can result in them unsubscribing to your email list.

My best advice is to send them at least 3 blog articles a month and only one special.  This way you build that trust level which will increase your chances of them taking advantage of your special.  Don’t forget to mention that the special you are offering is only for email subscribers.  This will leave them feeling special and more likely to convert.

Social Media Digital Marketing Strategy

Social media platforms such as Facebook, Instagram as well as Linkedin are great places to advertise your content on.  Personally, I have had great success in generating quality leads on Facebook.  Be careful though, if you are not sure how to target your audience properly you could lose tons of money.

This is one of the areas that I have successfully learned how to achieve.  Knowing how to properly target an audience actively looking for our services has been huge.  In fact, it has resulted in Adept Motions being a successful digital marketing agency.

It is no big secret that everyone is spending more and more time on their social media platforms.  Everyone is simply curious about what others are doing as well as how they are handling this pandemic.  That as well as we are all bored due to the lack of options for entertainment during this crisis.  This leaves you with a perfect opportunity to introduce your products and services to your consumers.  It is also a great way to attract a new audience.

Create Marketing Videos

As we mentioned previously, people are spending more time on their social media platforms.  This delivers you the perfect time to create as well as provide a marketing video of your services or products.  It is no big secret that the majority of us would rather watch a video than read it.  Videos also create a great visual for your consumers and audience.

Creating a video showing them firsthand what you offer will build that trust.  This will allow them to see in real-time just how much your services or products will benefit them.

For example, no one buys a car without seeing it and hearing the engine rev up first.  The same for your product or service.  Once your audience gets to see what you have to offer at work, they are much more likely to trust in it.  Videos also help give the consumers an opportunity to learn how you actually run your business.

You now have the knowledge you need to start a successful digital marketing strategy today.  Don’t wait too long to get started though.  We are getting closer every day to the end of this pandemic.  Get started right away and be one step ahead of your competitors once this pandemic ends.  

If you still have some questions or do not feel comfortable trying to implement these tips do not worry.  Adept Motions offers FREE consultation to all small and local businesses in the United States.  Just simply Click HERE  & to set up your FREE Consultation.  Owner/Founder Rick Moore will be more than happy to help.  

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